Our Financial Analysis Framework
Three decades of refining how we decode financial statements. We've learned that good analysis isn't about complex formulas — it's about asking the right questions and knowing where to look.
Beyond the Numbers Game
Most people think financial analysis means plugging numbers into ratios. That's like judging a book by counting words per page. We start with context — understanding what the business actually does, who runs it, and what challenges they face.
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Industry landscape mapping before touching any financial data
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Management quality assessment through decision patterns
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Competitive positioning analysis for realistic benchmarking
Following the Money Trail
Here's where we get forensic. Cash flow tells stories that profit margins try to hide. We trace how money moves through the business, spot the bottlenecks, and identify where value gets created or destroyed.
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Cash conversion cycle optimization opportunities
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Working capital efficiency diagnostic checks
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Hidden cost structure analysis across all business units
The People Behind the Process
Our methodology works because we've got the right people applying it. Meet the experts who've spent years perfecting this approach across different industries and market conditions.
Kieran Blackwood
Senior Financial Analyst
Spent fifteen years in investment banking before joining us. Kieran has a talent for spotting financial red flags that others miss.
Esther Thorne
Risk Assessment Specialist
Former credit analyst who's seen every type of business failure. She knows exactly what warning signs to watch for.
